THE PEOPLE PROJECT
The Human Side of Business
CELEBRATE YOUR PEOPLE
TRANSFORM workplace culture
PersonalizE connections
FUEL YOUR SOCIAL MARKETING INITIATIVES
Our VISION
To acknowledge and celebrate the people who comprise the heart and backbone of every business.
Our MISSION
To design a modern portfolio of digital assets that showcases the diversity and strength of businesses, and enables their teams to leverage social marketing channels and increase visibility to internal and external stakeholders.
about tpp
Photography: Arif Ratansi
ABOUT TPP
The People Project (TPP) is a novel digital strategy that uses a modern, cinematic video capturing approach (TPP Style) that offers businesses an extraordinary opportunity to showcase what's most important. YOUR PEOPLE.
THE PROBLEM
Everyone wants to look and feel good when speaking on camera. From experience we know that being video recorded can be stressful for most people. Remaining on the sidelines may seem the best option, however these potential 'game changers' must also be heard. Every member of your team should feel confident and excited about sharing the valuable work they do.
TPP STYLE SOLUTION
Our profile videos are captured using a cinematic camera in a slow moving/panning manner. Audio/narratives are recorded off-camera while on-site to make people most comfortable. This TPP Style approach enables everyone to feel at ease and makes it fun to participate.
Fostering a sense of inclusion, modernizing the style, standardizing the process and making it fun is at the heart of our design approach.
tpp value proposition
Photography: Arif Ratansi
TPP VALUE PROPOSITION
Celebrate your people:
Highlighting the achievements and contributions of team members to foster a culture of recognition and appreciation.
Transform workplace culture:
Encouraging a supportive and inclusive environment where every team member feels valued and empowered.
Personalize connections:
Personalizing connections can instil a unique sense of trust and confidence, and foster the longevity of brand loyalty in highly competitive environments. This goes far beyond good service. It's all about connections - with the skilled and dedicated people who drive your organization, external partners, customers, clients, suppliers and the broader communities.
Fuel your social marketing initiatives:
Leveraging engaging content to showcase the diversity and strength of your business, and leverage social marketing channels to increase visibility to internal and external stakeholders.
people matter
Photography: Arif Ratansi
PEOPLE MATTER
Your team is your biggest asset - so why not show them off?
From boosting team morale to attracting new customers, there are countless reasons to put your team in the spotlight.
At BSEEN, we know that every person within an organization contributes to its success. That's why we believe in recognizing and promoting the people who make it happen. We design personalized TPP style profile videos that highlight not only the unique qualities and expertise of individuals, but also the exceptional work of small teams, and large groups. Whether you're looking to showcase a single employee's achievements, highlight the strengths of a small team, or celebrate the contributions of an entire department, we've got you covered.
Individual People:
Recognizing individual employees in personalized videos is a powerful way to show appreciation of their hard work and contributions to the business. By boosting their confidence and motivation, you may also improve their sense of belonging and loyalty to the company. Fostering a committed and unified approach amongst employees is critical to any good business.
Small Teams:
Small teams can sometimes be overlooked when it comes to recognition and appreciation, but at BSEEN we know that they are the backbone of most successful businesses. By producing short videos that highlight the sophistication of highly productive teamwork, you can show your employees how much you value their collaboration and dedication. Additionally, promoting your small teams can help build a positive company culture and foster stronger, long-lasting relationships among team members.
Organizations:
Large Groups, Management Teams, Departments.
Recognizing and celebrating larger groups is essential to showcasing the diversity, breadth and strength of your organization. A novel design method highlighting the ‘engine’ that drives your business is foundational to building credibility and trust among customers and stakeholders. Included in a large group approach are management teams, departments and other substantial groups that comprise the heart of your company. Showcasing your business in a manner that makes the often-invisible work of your employees visible can foster a sense of pride within your organization.
Toronto Metropolitan University
testimonial
Photography: Arif Ratansi
TESTIMONIAL
The People Project offers an unparalleled media strategy that addresses a very common problem.
Part of my role as a leader and professional advocate in academia is to showcase and celebrate the extraordinary people I work with. Their work, perspectives and diverse personalities are nearly impossible to describe in any written report, and many shy away from being featured on camera.
The People Project offers an unparalleled media strategy that addresses this problem by creating a fun, safe and sensitive environment that enables everyone to participate and be seen in a modern stylistic way.
It has been thrilling to witness how a carefully designed and highly honed TPP style videos have both amplified and uniquely captured my fellow colleagues and the important work they do. Personal narratives recorded in comfortable workplace locations are brought to life using novel design features that capture the nuances of each person's story and service. These nuances are at the heart of who we are as an organization, highlighting also a collective voice that is unmistakably our own.
Excitement about this Project has been palpable amongst my colleagues. I cannot wait to showcase who they are, what they do and who they serve, locally and globally.
Coralee McLaren, RN, PhD
Associate Professor
Associate Director, Scholarship-Research-Creative (SRC)
Daphne Cockwell School of Nursing, Toronto Metropolitan University
Impact
Photography: Arif Ratansi
IMPACT...
on your people.
At the heart of every successful organization are employees who contribute their unique skills, dedication, and passion. When these efforts are acknowledged, workplace culture, job satisfaction, and increased productivity are sure to follow. Here are some employee emotions that underpin most successful businesses and organizations:
Appreciation: Feeling recognized and valued.
Belonging: Feeling integral to the company's success.
Confidence: Believing in their unique abilities.
Connection: Feeling connected to the company's mission, values, and culture.
Fulfillment: Achieving a sense of accomplishment.
Gratitude: Feeling grateful for being acknowledged.
Happiness: Sensing joy and contentment at work.
Motivation: Going the extra mile everyday.
Pride: Knowing their work impacts the organization.
Validation: Knowing their work and skills matter.
IMPACT...
on your business.
Connecting with customers in an innovative and personal manner is essential to any business. Personalizing customer-employee connections can instill a unique sense of trust and confidence, and foster the longevity of brand loyalty in highly competitive environments. This goes far beyond good service. It's all about connection - with the skilled and dedicated people who drive your organization.
Brand Enhancement: Showcasing employees can boost brand image.
Competitive Edge: Prioritizing staff can attract new customers.
Personalization: Knowing 'your people' can foster employee-customer connections.
Recognition: Acknowledging employees can foster their personal and professional well-being.
Relationships: Privileging employee-customer relationships can foster lasting bonds.
Retention Boost: Valuing your people can foster long term company loyalty.
Service Confidence: Sharing staff expertise can boost customer confidence.
Social Media Impact: Highlighting your people can extend brand outreach, locally and globally.
Top Talent Attraction: Showcasing exceptional people can attract similar elite talent.
Trust & Transparency: Trusting relationships begin with transparency.
our products
Photography: Arif Ratansi
OUR PRODUCTS
Modern Type vs. Modern Graphic.
At BSEEN, we understand the importance of delivering your message in a visually compelling way. That's why we've designed two modern TPP style cinematic video products to choose from. Both products integrate unique features that enhance key messages.
HOW DO THEY STACK UP?
Modern Type:
Focuses on clean typography transitions.
Modern Graphic:
Adds an additional layer by integrating vector graphic elements with animations to enhance the narrative.
Contact us to arrange access to view samples of our TPP style cinematic video products and portfolio.
Toronto Metropolitan University
feature case study
Photography: Arif Ratansi
Nurturing Excellence:
Transforming Education with The People Project
In the hallowed halls of education, the Faculty of Nursing at Toronto Metropolitan University (TMU) embarked on a transformative journey. This case study unfolds the narrative of how The People Project (TPP) became the catalyst for highlighting exceptional nurse scholars and their individual and collaborative work at this Institution.
CHAPTER 1: A Faculty's Heartbeat
TMU's Faculty of Nursing recognized the need to showcase its beating heart and dedicated educators and researchers, and their commitment to reshaping the future of nursing this century.
CHAPTER 2: Profiling Excellence
TPP stepped in to capture the academic excellence that underpins this Faculty. Short TPP style cinematic videos profiled their work, reaching beyond credentials to showcase the commitment and human stories that illuminate what distinguishes these nurse scholars from others.
CHAPTER 3: Research Unveiled
To reveal researchers working diligently behind the scenes, TPP provided a platform. Faculty members shared insights into their groundbreaking research, creating a bridge between the academic community and the wider world.
CHAPTER 4: Nursing Narratives
Nursing isn't just a profession; it's a calling. TPP prompted the narratives of these diverse scholars, revealing their investment in preparing the next generation of compassionate healthcare professionals.
CHAPTER 5: Potential Impact
As TPP videos went live, the Faculty of Nursing recognized the potential impact of these videos. Students are poised now to connect with Faculty in a highly personal way, and imagine their own professional journeys modelled by nursing excellence.
Summary:
This case study encapsulates how The People Project became an integral part of TMU's Faculty of Nursing, not just as a tool for showcasing achievements but as a medium to share the stories, dedication, and collaborative spirit that defines excellence in nursing education and research.
ADDITIONAL CASE STUDY REFERENCES
To view a collection of other case study references, click on the following link below:
http://www.thepeopleproject.fun/casestudies
HEADLINES
06
Phase 3 of The People Project is now underway at Toronto Metropolitan University's School of Nursing! In keeping with BSEEN's mission to celebrate the heart and backbone of every team, the research, education and creative scholarship of 35 Faculty members is being showcased through short, personalized MODERN TYPE style videos to digitally elevate this critical work on an international stage.
05
Phase 2 of The People Project at Toronto Metropolitan University's School of Nursing has successfully wrapped up, and is receiving positive acclaim from faculty, staff and students via TMU digital media channels.
04
Phase 1 of The People Project at Toronto Metropolitan University's School of Nursing has successfully wrapped up, and is receiving positive acclaim from faculty, staff and students via TMU digital media channels.
03
The People Project is proud to announce a collaboration with The Spark of Hope Foundation. This registered charity has teamed up with The People Project to highlight the Foundation's impact on the lives and education of young women leaders. The MODERN TYPE style video captures the organization's culture and commitment to empowering women, primarily from the Global South and areas of conflict, to become the next generation of leaders in their communities.
The People Project
The human side of Business
02
BSEEN is thrilled to announce the official launch of ThePeopleProject.fun website. Our website is designed to provide businesses with valuable information on the benefits of profiling their people and how it can positively impact their organization. From highlighting team member skills and expertise to fostering a culture of inclusion, The People Project offers a fun, unique and effective way to elevate your business.
The People Project
The human side of Business
01
BSEEN is excited to announce the launch of The People Project - The Human Side of Business, a video design initiative that offers businesses the opportunity to highlight their employees and team members in an inclusive, modern, and stylistic way. The initiative solves a common problem in video production by ensuring that every team member feels confident on camera. Standardizing the process, making it fun, and fostering a sense of inclusion is at the heart of our design approach.
Your trusted design partner.
ABOUT BSEEN:
We believe that video production is not just about 'producing' videos, but about creating exceptional visual experiences through design.
With a strong background in graphic design, we bring a unique perspective to the world of video production. Our passion lies in designing videos that captivate and inspire. Our expertise extends across industries such as Healthcare, Financial, Municipal, Education, Retail, Manufacturing, and Technology. Since 1994, we have established ourselves as a trusted partner for clients in various vertical markets.
www.bseen.com
contact us
Photography: Arif Ratansi
EXPLORE OPPORTUNITIES
I am eager to share with you samples of our TPP style cinematic video product portfolio and inclusive design approach. So reach out and let’s start exploring how best to showcase your people. The heart and backbone of your business. Uniquely yours.
Arif Ratansi, Director
Producer, Visual Designer
MODERN. STYLE. DESIGN. INCLUSIVE. FUN.
bseen: video design co.
top
© BSEEN™, 2024. ALL RIGHTS RESERVED. BSEEN™, IS A TRADEMARK OF B-SEEN DESIGN GROUP INC. ALL COMPANY LOGOS AND/OR PRODUCT NAMES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE COMPANIES